Telling a story in 100 words precisely

I often encourage people “in business” to be different.

Everyone is “The Best”. What if you proclaimed to be 2nd Best?

Would that make you Worse or would it make you Better?

One thing is for dang sure, it would make you Memorable.

What if you reminded clients that your service isn’t perfect.

Did they expect it to be?

What if you promised to always do your best, no matter what…

…and then maybe ask them once in a while how they’re doing…?

In today’s world, being honest is being real.

Being real is human.

Being human is memorable.