by Obvious Advertising | Aug 1, 2017 | Uncategorized
One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...				
					
			
					
				
															
					
					 by Obvious Advertising | Aug 1, 2017 | Uncategorized
It’s easier said than done but the quickest way to success in business is to “under promise and over deliver”. Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I...				
					
			
					
				
															
					
					 by Obvious Advertising | Aug 1, 2017 | Uncategorized
I did an unofficial study recently and determined that less than 0.1% of “self-made” people “fluke” their way there. We always see successful and wealthy people that have “made it” and we assume that there was one, seminal moment in their lives or careers that...				
					
			
					
				
															
					
					 by Obvious Advertising | Aug 1, 2017 | Uncategorized
And he still knocks it out of the park…! This was an exercise I was given once by a business coach and I loved it. A doctor has diagnosed you with a condition that means complete bed rest and you can only stress your mind and body for one hour per week. Obviously,...				
					
			
					
				
															
					
					 by Obvious Advertising | Aug 1, 2017 | Uncategorized
Let me clarify…from a MARKETING PERSPECTIVE, being a Real Estate Agent is a breeze… Why do I think that? Realtors are so busy running around like crazy people that none of them can sit still long enough to position themselves as an expert. This means that there’s a...				
					
			
					
				
															
					
					 by Obvious Advertising | Aug 1, 2017 | Uncategorized
That’s a crazy headline but unfortunately it’s true…at least not right now. Most of you know I grew up In England so I had to channel my best MR T. for that one… Quick poll: If you’re reading this right now, let me ask you a question. You probably found this article...