by Obvious Advertising | Jun 14, 2018 | Uncategorized
If you don’t go “ALL-IN” when starting a business, you’re not going to succeed. If you do go “ALL-IN” (and quit your job) when starting a business, you’re crazy. One of the great paradoxes of Life and Business. A double-edged sword, a catch-22. You’re working a job,...
by Obvious Advertising | Apr 18, 2018 | Uncategorized
As a Marketing Professional if you recommended the title of this post as the upcoming marketing campaign slogan for your restaurant client, you’d probably get fired, right? Well just hold on a second… Most towns and cities have at least 50 different places...
by Obvious Advertising | Mar 12, 2018 | Uncategorized
I listened to an amazing interview today on NPR’s “How I Built This”. The interview was with James Dyson who invented the Dyson Vacuum. He gave a great analogy between business and his experience as a long distance runner in High School. He said that part way through...
by Obvious Advertising | Mar 12, 2018 | Uncategorized
Marketing 101…if the stuff you put out into the world about your business doesn’t make people stop what they’re doing and yell to their spouse, “Oh my goodness, honey look at this!”, then your stuff isn’t very good. I get it, it’s not easy to come up with mind-blowing...
by Obvious Advertising | Aug 1, 2017 | Uncategorized
One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...
by Obvious Advertising | Aug 1, 2017 | Uncategorized
It’s easier said than done but the quickest way to success in business is to “under promise and over deliver”. Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I...