BLOG / NEWS
What is Marketing Coordination anyway…?
Obvious Advertising specializes in Marketing Coordination. What is Marketing Coordination, you ask? Simply put… it’s Ideas + Implementation. Let me explain by showing you a “month in the life” of OA and a typical client. Get together with the owner and/or marketing...
You’re a Top Producer…But are you KILLING it on Social Media too?
If you or your company is out in the marketplace actively selling everyday, you’re leaving money on the table by not supporting that work online… Point #1: When you meet a prospective client at an event or at the gym, what’s the first thing they do after they get back...
The Top 5 things you MUST stop posting on Social Media…
The same thing everyday - We all fall into a routine and social media posting is a classic case. Some people surf around looking for articles to read and when they find a good one, they share it…EVERY DAY. We also see people that are snap-happy and tend to take...
I only have one talent but it’s a good one…
The old adage is that 4 out of 5 business will ultimately fail. According to the Department of Labor Statistics, 50% will fail within 5 years. Why is that? To run a successful business you need a lot of different skills and talents. Most of them can be learned, which...
I’ve failed A LOT over the years and I’m really glad…
I’ve had two in-depth conversations with business owners in the last 24 hours and without the experience of having FAILED over and over again, I wouldn’t have been half as helpful to them. So let’s take a quick look at all of the clangers we’ve dropped during the six...
You’re a Top Producer… ACT LIKE IT…!
When you’re a Top Producer, marketing is more about client retention than client acquisition. You’re no longer trying to convince people work with you, you’re reminding them why they already are… Whether you’re in Real Estate, Insurance, Financial Services or another...
You post to Social Media everyday…that’s enough right?
Nope. Unfortunately it’s not enough. Once per day is a good frequency but it’s quality that’s important, not quantity. If you can post daily but with GREAT STUFF, that’s better. Most businesses only post one type of post. Just text, just photos or just video. You need...
Here’s why Newks closed (in my opinion)
I know it’s been a while since it closed but as more and more restaurants close and new ones open, it’s time to think about WHY… I believe for a restaurant to be successful in Lake Charles they need one or more of these things in place: Unbelievable (and consistent)...
Big ticket items…
If a guy decides to go out out on his own and start a plumbing company, he has to take any and all work he can find for a few years right? Yes, he does and it’ll slowly kill him. If a young lady with a passion for baking decides to open a cupcake shop, she’ll have to...