If you or your company is out in the marketplace actively selling everyday, you’re leaving money on the table by not supporting that work online…

Point #1: When you meet a prospective client at an event or at the gym, what’s the first thing they do after they get back to the office? They take your business card and they look you up online. How does your website and social media presence look? First impressions (or second impressions, in this case) are everything.

Point #2: When you leave a new client appointment without a sale, how long will it take for that prospective client to see your name, face and company logo again online? If you’re doing a killer job with SEO, on social media and in your email marketing efforts, then it will be minutes not days. How much more likely will that eventual sale be if they’ve seen you 20 times that week online? Impressions are everything.

Point #3: You see your clients regularly and you do a good job. However, it’s been 6 months since you’ve seen your client Joe. When his golfing buddy asks a finance related question, will he immediately say your name? Using stellar social media content can brand you as the subject matter expert in your clients minds, keeps you top of mind, all the time.

Your website, blog, social media accounts and email plan are the silent sales partner that you can’t live without. They’re your wingman, the Robin to your Batman…don’t neglect them…

Daniel is the owner of Obvious Advertising. He went to sidekick school and loves to help propel top-producing business owners to new levels…