Churches in this day and age should become the world’s greatest niche marketers.
They should accept all but specifically search for a few.
The best way for a church to build a strong brand is to become known for something. A church is made up of people and should, therefore, become known for who it’s people are and what it is they do. We’re tribal by nature, we want to belong.
To grow your congregation, you must give people something to belong to. Something colorful, something polarizing. A vision so grand, so exciting that they can’t stop talking about it.