by Obvious Advertising | Jul 4, 2017 | Uncategorized
I just realized something…the key word in Social Media is…you guessed it…SOCIAL. I mean, I’ve obviously always known that, I just haven’t been acting like I knew it. Even worse still, I haven’t be telling our clients that. I’ve been talking about how it’s important to...
by Obvious Advertising | Jun 29, 2017 | Uncategorized
I was reminded today of a great analogy I heard years ago regarding a Million Dollar Racehorse. The description started like this…if you bought a prize-winning racehorse as an investment, with the purpose of putting him in a series of races you’d be careful how you...
by Obvious Advertising | Jun 28, 2017 | Uncategorized
We’ve all heard the phrase “People do business with people they Know, Like and Trust”. Becoming well known, liked and trusted can only happen through repeated exposures to the same people over and over again. Having those exposures be positive and...
by Obvious Advertising | Jun 28, 2017 | Uncategorized
Shiny Objects will KILL your Business… They’re certainly trying to kill mine… Of course, I’m talking about “Shiny Object Syndrome”. It’s a near fatal disease that affects all business owners. The more entrepreneurial an owner is, the more susceptible they are to...
by Obvious Advertising | Jun 23, 2017 | Uncategorized
As many of you know, I started my journey in the States as a Financial Advisor. I was hired by one of the top Financial Services Firms in the world but I didn’t know what the heck I was doing. My sales manager obviously didn’t have time to teach me how to finesse...
by Obvious Advertising | Jun 21, 2017 | Uncategorized
One of the biggest transitions I think any business owner can make is to realize that at the end of the day they need to be the BRAND, not the product or service. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...