by Obvious Advertising | Jun 21, 2018 | Uncategorized
“Know you, Like you, Trust you” is a concept that every high-end service provider should be aware of and take to heart. Moving yourself along the continuum from where prospective customers are just knowing who you are, to them liking and appreciating what you do, to...				
					
			
					
				
															
					
					 by Obvious Advertising | Jun 15, 2018 | Uncategorized
As a Real Estate Agent, you know that you have to maintain a presence on Social Media. It’s simply the most efficient way to stay top of mind in your community. You’re busy, sure, but you can certainly find the time post ONCE PER DAY. The question is, with such...				
					
			
					
				
															
					
					 by Obvious Advertising | Jun 14, 2018 | Uncategorized
If you don’t go “ALL-IN” when starting a business, you’re not going to succeed.  If you do go “ALL-IN” (and quit your job) when starting a business, you’re crazy. One of the great paradoxes of Life and Business. A double-edged sword, a catch-22. You’re working a job,...				
					
			
					
											
								
							
					
															
					
					 by Obvious Advertising | Apr 18, 2018 | Uncategorized
As a Marketing Professional if you recommended the title of this post as the upcoming marketing campaign slogan for your restaurant client, you’d probably get fired, right? Well just hold on a second… Most towns and cities have at least 50 different places...				
					
			
					
				
															
					
					 by Obvious Advertising | Mar 12, 2018 | Uncategorized
I listened to an amazing interview today on NPR’s “How I Built This”. The interview was with James Dyson who invented the Dyson Vacuum. He gave a great analogy between business and his experience as a long distance runner in High School. He said that part way through...				
					
			
					
				
															
					
					 by Obvious Advertising | Mar 12, 2018 | Uncategorized
Marketing 101…if the stuff you put out into the world about your business doesn’t make people stop what they’re doing and yell to their spouse, “Oh my goodness, honey look at this!”, then your stuff isn’t very good. I get it, it’s not easy to come up with mind-blowing...