Under promise and over deliver
Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I didn’t know what I was promising and partly because I just really wanted to get the client at any cost, I used to promise all...Know any good Churches?
Other than the church you attend personally and the church(es) you pass every day on your way to work, I bet you’re able to name several other churches in town. Think about them for a second. What do they have in common? The three or four that you were able to name...What is Marketing Coordination?
So, what is Marketing Coordination? For me, it’s the little things. It’s not designing large ad campaigns or buying TV and Radio spots. Those things are important parts of marketing but not the MOST important. It’s about presenting your business or organization to the...Tell Stories…
The best way to sell anything is to tell stories. Even stories that are only partially true are okay as long as you don’t mislead anyone. If our selling process involves answering your client’s questions with simple one and two-line answers then you’re missing the...Let’s Connect!
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