I really want to niche my business and make a squillion dollars but I’m SCARED…
The main principle of “attraction marketing” is to create a situation where people are naturally drawn to you…right? To get people to be naturally drawn to you, you have to become known. The two ways to become “known” are: 1.Spend tons of money on advertising 2. Focus...If you had one minute on Oprah, what would you say…?
I was listening to a Podcast this morning by Lewis Howes and he was talking about branding. His point was that your message needs to be so clear that it can immediately penetrate deep into the mind of the consumer, leaving no doubt at all about what it is that you do....When growing a business really IS easy…
A quick client story… I have a client that built an absolutely UNBELIEVABLE business almost by accident. He still to this day has no recollection as to how he did it… It’s a massive lesson to us all… He owns an Off-Road Specialist Shop. If you own a jeep, a 4-wheel...Your magnet isn’t broken, it’s just pointed the wrong way…
I gave a talk recently to a group of sales people and I used the example of how a magnet works. When you were a kid and you’d play with magnets, remember how amazed you were that if you put two magnets together they would sometime repel each other and then other times...Attraction Marketing 101… You probably don’t want to hear this…
Lately, I’ve become very interested in Attraction Marketing and playing the “Long Game”… Once you’ve decided who your “ideal client” is, where they are and what they like, it’s time to go to work. You have a choice though…How should you make your approach? I asked a...To GROW you need CHANGE but to CHANGE you need to GROW…
Very Dr Seuss huh…? If you want to grow your business, your revenue and your profits then you’ll need to do some thing differently. After all, doing the same thing over and over and expecting a different result is the definition of insanity, right? In order to make...Why REALLY caring is REALLY good for business…
I just finished listening to an interview with Sara Blakely, the Founder and CEO of Spanx. Not only is she the youngest female billionaire, she has built her company from an initial $5,000 investment and still owns 100% of the business. The biggest takeaway for me was...My Company is WAY too good for you – A Sales Strategy
Reverse psychology is the best Sales Strategy I know. In certain situations giving the impression that you are NOT taking on new clients is an extremely powerful play. It has to be done right though… We’re working on a strategy right now to help a Real Estate Broker...Hansel and Gretel should’ve been in Marketing…
We’re all familiar with the Fairy Tale; Hansel and Gretel. During the story Hansel breaks up a piece of bread and leaves breadcrumbs along the trail so that they’d be able to find their way home. The idea of leaving a trail for people to follow is a popular theme in...Let’s Connect!
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