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Know you, Like you, Trust you…the ONLY Marketing Plan
“Know you, Like you, Trust you” is a concept that every high-end service provider should be aware of and take to heart. Moving yourself along the continuum from where prospective customers are just knowing who you are, to them liking and appreciating what you do, to...
The 3 Most Important Social Media Posting Categories for Realtors
As a Real Estate Agent, you know that you have to maintain a presence on Social Media. It’s simply the most efficient way to stay top of mind in your community. You’re busy, sure, but you can certainly find the time post ONCE PER DAY. The question is, with such...
How to go out on your own – Part 1 (One foot out, one foot in…)
If you don’t go “ALL-IN” when starting a business, you’re not going to succeed. If you do go “ALL-IN” (and quit your job) when starting a business, you’re crazy. One of the great paradoxes of Life and Business. A double-edged sword, a catch-22. You’re working a job,...
You’re just too busy to post to Social Media everyday, aren’t you…?
You are…we all are…the problem is, it’s killing your business. In today’s world of over-stimulation, if your company name doesn’t stay in front of your customers and clients they’ll forget about you. A friend of mine moved in to a new house recently and called a...
Why “Being Real” is the Real Deal
In this day and age consumers are jaded. Marketing messages are everywhere and we're used to being lied to. They're not usually bare-faced lies but they're definitely stretching the truth most of the time... "Lose 10 pounds in 7 days", "Six month to six figures",...
“Home of the 2nd Best Burger In Town”
As a Marketing Professional if you recommended the title of this post as the upcoming marketing campaign slogan for your restaurant client, you'd probably get fired, right? Well just hold on a second... Most towns and cities have at least 50 different places to get a...
I’m tired, you’re tired. The real secret to success.
I listened to an amazing interview today on NPR’s “How I Built This”. The interview was with James Dyson who invented the Dyson Vacuum. He gave a great analogy between business and his experience as a long distance runner in High School. He said that part way through...
Oh my goodness, honey look at this
Marketing 101…if the stuff you put out into the world about your business doesn’t make people stop what they’re doing and yell to their spouse, “Oh my goodness, honey look at this!”, then your stuff isn’t very good. I get it, it’s not easy to come up with mind-blowing...
People buy people, not products…
One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...