If you own a B2C business getting Google reviews should be easy. A B2B business, less so.

Here’s how I do it…slowly.

I have a sticky note by my laptop that says, “Send 1-4 Google review emails per day”.

I only email people who know me or my business well.

I specifically ask for a 5-star review (not just “a review”).

I offer to reciprocate (if they own a business).

Don’t get too many, too fast. Google will just delete them. One new review per day should be fine.

A B2B business needs 30+ to appear legit. There is nothing more important from a marketing perspective.

Just like most things in life, simple, consistent efforts yield great results.

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