Why “Being Real” is the Real Deal
In this day and age consumers are jaded. Marketing messages are everywhere and we’re used to being lied to. They’re not usually bare-faced lies but they’re definitely stretching the truth most of the time… “Lose 10 pounds in 7...
“Home of the 2nd Best Burger In Town”
As a Marketing Professional if you recommended the title of this post as the upcoming marketing campaign slogan for your restaurant client, you’d probably get fired, right? Well just hold on a second… Most towns and cities have at least 50 different places...I’m tired, you’re tired. The real secret to success.
I listened to an amazing interview today on NPR’s “How I Built This”. The interview was with James Dyson who invented the Dyson Vacuum. He gave a great analogy between business and his experience as a long distance runner in High School. He said that part way through...Oh my goodness, honey look at this
Marketing 101…if the stuff you put out into the world about your business doesn’t make people stop what they’re doing and yell to their spouse, “Oh my goodness, honey look at this!”, then your stuff isn’t very good. I get it, it’s not easy to come up with mind-blowing...Let’s Connect!
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