You are the Business AND the Brand

One of the biggest transitions I think any business owner can make is to realize that at the end of the day they need to be the BRAND, not the product or service. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...

Own A Circus? You Should Read This…

I came across a great Marketing Quote today… If the circus is coming to town and you paint a sign that says “Circus Coming To Town”, that’s advertising. If you hang the sign on an elephant and parade the elephant through town, that’s promotion. If the...