My Company is WAY too good for you – A Sales Strategy

by Obvious Advertising | Jul 12, 2017 | Uncategorized

Reverse psychology is the best Sales Strategy I know. In certain situations giving the impression that you are NOT taking on new clients is an extremely powerful play. It has to be done right though… We’re working on a strategy right now to help a Real Estate Broker...

Hansel and Gretel should’ve been in Marketing…

by Obvious Advertising | Jul 11, 2017 | Uncategorized

We’re all familiar with the Fairy Tale; Hansel and Gretel. During the story Hansel breaks up a piece of bread and leaves breadcrumbs along the trail so that they’d be able to find their way home. The idea of leaving a trail for people to follow is a popular theme in...

Why you should give more value than you’re paid for…

by Obvious Advertising | Jul 10, 2017 | Uncategorized

I’m not a fan of giving away profits but I do love to give things away. I make a game out of seeing what I can give our clients in the form of added value that doesn’t cost me anything but time. If a client buys a billboard spot, I’ll have one of our designers create...

And the Prize for the “Dumbest Marketing Guy” goes to…

by Obvious Advertising | Jul 4, 2017 | Uncategorized

I just realized something…the key word in Social Media is…you guessed it…SOCIAL. I mean, I’ve obviously always known that, I just haven’t been acting like I knew it. Even worse still, I haven’t be telling our clients that. I’ve been talking about how it’s important to...

You should be a Racehorse…but instead you’re an A$$…

by Obvious Advertising | Jun 29, 2017 | Uncategorized

I was reminded today of a great analogy I heard years ago regarding a Million Dollar Racehorse. The description started like this…if you bought a prize-winning racehorse as an investment, with the purpose of putting him in a series of races you’d be careful how you...